Outtest vs AB Tasty
AB Tasty is an enterprise experimentation and personalization platform, now part of Wingify after its 2026 merger with VWO. It has a visual editor with AI that edits variations from prompts, Bayesian reports, feature flags, and a Shopify app that pulls orders in without a tracking tag. Prices come from a sales quote.
Outtest is a new AI split tester for small teams without a CRO specialist or developer time. Its agents pick what to test, build the version, run it and call the winner, and every test is judged on revenue per visitor from your payment tool, whether that's Shopify, Stripe, Paddle or another listed connection. Plans cost $29 to $499 a month by tests per month. Outtest has no track record yet and doesn't list personalization, feature flags or mobile app testing.
At a glance
| Outtest | AB Tasty | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract. |
| Price | From $29/month (3 tests a month). 20% off yearly. | AB Tasty doesn't publish prices, and abtasty.com/pricing now redirects to Wingify's pricing page. Wingify quotes custom prices based on monthly active users, products and implementation scope, and offers a 30-day free trial of its platform. |
| Free plan or trial | No free plan or trial | Free trial |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Yes |
| Server-side tests | Partly | Yes |
| Stats engine | Bayesian, on revenue per visitor | Bayesian for conversion metrics, Mann-Whitney U test for order values and revenue, with an optional frequentist mode |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify, Magento, PrestaShop, Salesforce Commerce Cloud |
Pick AB Tasty if
- You want personalization and product recommendations alongside testing, from one enterprise vendor.
- You run a large Shopify store and have a team that builds tests in a visual editor.
- Your developers need server-side tests and feature flags.
- You're an existing customer and want continuity, since Wingify said contracts, pricing and support stay the same.
Pick Outtest if
- You don't have a CRO specialist and want AI to run the whole loop, not only help build variations.
- You sell through Stripe, Paddle, Lemon Squeezy or another payment tool besides Shopify and want revenue per visitor without a transaction tag.
- You want to test pricing pages, trial length and cancel flows, with those changes waiting for your approval.
- You want a published price from $29 a month.
The verdict
AB Tasty suits larger teams, especially in retail, that want testing and personalization on a sales-led contract, with the caveat that it's being folded into Wingify. Outtest suits small teams that want revenue-judged tests run for them at a published price. AB Tasty has a long track record; Outtest is new.
Questions people ask
Is AB Tasty still available?+
Yes. AB Tasty merged with VWO's parent company in 2026, and the combined business now trades as Wingify. abtasty.com redirects to wingify.com, there's still an AB Tasty login, and Wingify said existing contracts and pricing stay the same.
How much does AB Tasty cost?+
There are no published prices. abtasty.com/pricing redirects to Wingify's pricing page, which quotes custom prices based on monthly active users, products and implementation scope.
Does AB Tasty track Shopify revenue?+
Yes. The AB Tasty Shopify app pulls transactions natively, so you don't need a transaction tag, and reports average basket and transaction rate. On other platforms you add a transaction tag or use your dataLayer.
What statistics does AB Tasty use?+
Bayesian for conversion metrics, with a chance to win and confidence intervals. Order value and revenue use a Mann-Whitney U test, which shows direction but no confidence interval. A frequentist mode is also available.
Does AB Tasty use AI?+
Yes. Evi Content edits variations from prompts in the visual editor, Evi Ideas suggests tests from a screenshot, and Evi Analysis helps read reports.
Sources
Checked on 28 September 2026 from AB Tasty's own pages. Prices and features change; check AB Tasty's site before you buy.
- wingify.com/pricing/
- wingify.com/free-trial/
- wingify.com/blog/vwo-and-ab-tasty-join-forces/
- wingify.com/news/vwo-and-ab-tasty-unite-as-wingify/
- prnewswire.com/in/news-releases/ab-tasty-and-vwo-unite-under-wingify-launching-a-unified-platform-new-brand-identity-and-a-website-302878783.html
- techcrunch.com/2026/01/20/everstone-combines-wingify-and-ab-tasty-for-100m-digital-experience-optimization-platform/
- docs.abtasty.com/account/tag-integration/implement-ab-tasty-tag/ab-tasty-integration-with-shopify/understanding-shopify-app-features.md
- docs.abtasty.com/account/how-to-implement-the-transaction-tag.md
- docs.abtasty.com/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/statistics-for-the-reporting
- docs.abtasty.com/web-experimentation-and-personalization/editors-and-widget/visual-editor/using-the-editor-copilot.md
- docs.abtasty.com/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/ideas-copilot.md
- docs.abtasty.com/server-side/readme.md
- docs.abtasty.com/sitemap.md
- convert.com/pricing/
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.