Outtest vs Coframe
Coframe is the tool closest to Outtest. Both use AI to decide what to change on a website, write the new version and run the test, so most of the work a CRO team would do gets done by software. Coframe is the more established product, with seed funding from Khosla Ventures and NFDG, SOC 2 Type II and named customers such as Replit and Dropbox. Outtest is new and has no track record yet.
The differences are in how a winner is judged and how you buy. Coframe's own write-ups describe a Thompson sampling bandit that shifts traffic toward whichever variant does best on a goal you choose, you approve every variant, and pricing comes after a demo. Outtest judges every website, pricing and ad test on revenue per visitor read from your payment tool, ships a winner only when it clears three bars you can see and change (7 days, a 90% chance of beating the original, a 10% lift), and publishes its prices, from $29 a month for 3 tests.
At a glance
| Outtest | Coframe | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Coframe doesn't publish prices. You start with a free scan of your site or a demo, and the price is agreed with their team. |
| Free plan or trial | No free plan or trial | No free plan |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Partly |
| Server-side tests | Partly | Partly |
| Stats engine | Bayesian, on revenue per visitor | Bayesian multi-armed bandit (Thompson sampling), per Coframe's own write-up |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | None listed |
Pick Coframe if
- You want a vendor team running the program with you, with regular check-ins, not only software.
- You want to personalize pages by audience segment, not only pick one winner for everyone.
- You need a supplier with SOC 2 Type II and enterprise references today.
- You have plenty of traffic and want many variants tested at once, with traffic moving to leaders as the system learns.
- You want AI-generated on-brand images and UI code as part of each variant.
Pick Outtest if
- You want every test judged on revenue per visitor from Stripe, Shopify, Paddle or another payment tool, not on clicks or signups.
- You want to see, and change, the exact rules that decide a winner.
- You want a published price you can start on today, from $29 a month.
- You also want to test trials, cancel flows, Meta ad copy or SEO page groups.
The verdict
Pick Coframe if you want an established, managed AI testing partner with enterprise references and segment personalization, and you're fine buying through a demo. Pick Outtest if you want tests judged on revenue from your payment tool, ship rules you can read and change, and a published price from $29 a month, and you're comfortable being an early customer of a new product.
Questions people ask
How much does Coframe cost?+
Coframe doesn't publish prices. You get a quote after a demo, and the site also offers a free CRO report of your site. We checked coframe.com on 28 September 2026 and found no pricing page.
Does Coframe use A/B testing or multi-armed bandits?+
Its own posts describe Thompson sampling, a Bayesian multi-armed bandit that re-allocates traffic toward better variants about once an hour and replaces weak variants with new AI-generated ones. It also uses holdouts to measure overall lift.
Does Coframe change my site without asking?+
No. Coframe says it generates copy, code and visuals and you approve what goes live, with one click per variant.
Can Coframe judge tests on revenue?+
One case study shows a profit-per-visitor program on a Shopify store, with Intelligems doing the profit analysis. Coframe's site doesn't list direct payment integrations, so ask on the demo how revenue data would get in for your stack.
What's the difference between Coframe and Outtest?+
Both use AI to plan, build and run website tests. Coframe is established, sales-led and bandit-based, with enterprise customers and segment personalization. Outtest is new, publishes prices from $29 a month, and judges every test on revenue per visitor from your payment tool with fixed ship rules you can change.
Sources
Checked on 28 September 2026 from Coframe's own pages. Prices and features change; check Coframe's site before you buy.
- coframe.com/
- start.coframe.com/
- start.coframe.com/demo
- coframe.com/blog
- coframe.com/post/the-math-behind-coframes-optimizers
- coframe.com/post/a-b-testing-vs-mabs
- coframe.com/post/how-coframe-finds-winners-90-percent-of-the-time
- coframe.com/post/predicting-website-experiment-winners-before-you-spend-the-traffic
- coframe.com/post/coframe-drives-1-5m-in-profit-with-ai-driven-web-experimentation-for-l-nutra
- coframe.com/post/driving-3m-in-incremental-revenue-for-leading-grocery-brand
- coframe.com/post/driving-410-conversion-lift-for-replit
- coframe.com/post/seo-keyword-alignment
- coframe.com/post/global-conglomerate-push-notification-engagement
- coframe.com/post/coframe-acquires-haystacks-and-appoints-founder-ceo-bo-mohazzabi-as-vp-of-gtm-to-accelerate-its-ai-growth-agent
- coframe.com/careers
- finance.yahoo.com/news/coframe-raises-9-million-websites-130406581.html
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.