The best Optimizely alternatives

AB Tasty is a Paris-born experimentation and personalization platform for websites and apps, now part of Wingify after its 2026 merger with VWO.

Best for: Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract.

Amplitude Experiment is Amplitude's A/B testing product, split into Feature Experimentation for code-based tests and Web Experimentation with a visual editor, both built on Amplitude analytics.

Best for: Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics.

Coframe is an AI platform that writes new versions of your website's copy, layout and images, tests them, and keeps shifting traffic toward the versions that convert best.

Best for: Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo.

Convert Experiences is a privacy-focused A/B testing platform with published prices, a visual editor, frequentist and Bayesian stats, and full-stack testing on its Pro plan.

Best for: Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting.

Crazy Egg is a website behavior analytics tool with heatmaps, session recordings and surveys, plus built-in A/B testing on its Plus plan and above.

Best for: Small teams and agencies that want heatmaps, recordings and simple A/B tests in one subscription, installed with one snippet.

Eppo is a warehouse-native experimentation and feature flag platform that Datadog bought in 2025 and now sells as Datadog Experiments.

Best for: Data teams at larger companies that want experiment results computed on source-of-truth metrics in their own warehouse, especially teams already on Datadog.