Intelligems review

What Intelligems does

Intelligems is a testing and personalization app for Shopify stores. The product is split into modules that follow the shopping funnel. Smart Content covers landing pages, on-site edits, themes and templates. Smart Merchandising targets cart value. Smart Pricing handles prices and discounts. Smart Shipping tests rates and free-shipping thresholds. Smart Checkout and Post-Purchase round it out. Its FAQ says it currently supports only Shopify stores.

Price and shipping tests

Price testing is the feature most stores come for. You can test several price points on a product or collection, test subscription tiers and discounts, and test prices in any Shopify-supported currency, with each market kept separate. The docs describe two ways to wire price tests into a store, Shopify Functions or duplicate products. Headless storefronts can use its @intelligems/headless package, which loads the test setup and assigns visitors to groups on the server.

Shipping tests work the same way for flat, weight-based and zone-based rates, free-shipping thresholds and how delivery options appear at checkout. These tests change what a shopper is actually charged or offered, which is outside what most page-level testing tools do.

Profit, not just conversion rate

Intelligems calculates profit per visitor on every test, factoring in cost of goods, discounts and shipping. Because it works from Shopify orders, revenue and order value come from the store itself rather than from a tracking pixel. Results show both Bayesian and frequentist statistics, with audience and product breakdowns. Sitewide dashboards add a P&L view, audience performance and order distribution.

Atlas and other AI features

Atlas is the AI layer. It surfaces test ideas from your store's data, helps build an experience in the Visual Builder from a plain description, and answers questions about results in a chat on the results page. Intelligems also connects to Claude, ChatGPT and Gemini, and sends raw event data to Snowflake, BigQuery or S3. Audience targeting includes a native Klaviyo integration.

How the pricing works

Every build-your-own plan includes Smart Content, and you add other modules on top, with 5% to 15% off for bundling two or more. Prices scale with monthly order volume, from up to 1,000 orders to 200,000 and beyond. The Unlimited bundle includes every module plus a dedicated customer success manager and a testing roadmap, and at the smallest tiers it costs less than Smart Content plus Smart Pricing bought separately. Smart Pricing and Unlimited both carry a 3-month minimum. The pricing guide below has the numbers.

Where it falls short

It's Shopify only, so SaaS businesses and stores on other platforms can't use it. Order-based pricing means a store that doubles its orders can move up a tier or two on the bill. The free trial excludes Smart Pricing, so you can't try the main feature before paying. And it's a storefront tool, so things like SaaS trials, cancel flows and ad copy are out of scope.

Who it suits

Intelligems fits Shopify brands with steady order volume that want to settle pricing and shipping questions with data and care about margin as much as conversion. If you only want page and theme tests on a small store, Smart Content alone starts at $69 a month.