AB Tasty pricing
| Plan | Price | Notes |
|---|---|---|
| Existing AB Tasty contracts | Unchanged | Wingify said existing contracts, pricing, service levels and support stay the same after the merger. |
| Wingify Growth, Pro and Enterprise | On request | New customers are quoted through Wingify's plans, priced on monthly active users for most products. |
| Free trial | $0 for 30 days | Trial of the Wingify platform. No credit card. |
Offers a free trial. From AB Tasty's pricing page.
Where AB Tasty's pricing went
AB Tasty doesn't publish prices. Since the merger, abtasty.com/pricing redirects to Wingify's pricing page, which lists Growth, Pro and Enterprise plans with no prices. Wingify's FAQ says pricing is custom, based on traffic, the products and plans you choose, and implementation scope. For most products, traffic is measured in monthly active users (MAUs).
If you're already a customer
In January 2026 Wingify said all existing client relationships, contracts, pricing, service levels and support remain unchanged. It also said the offerings will become more connected across the combined platform over time. At renewal, check which products your contract covers and whether they're moving to Wingify's plans.
If you're new
New customers go through Wingify. You can start a 30-day free trial of the Wingify platform with no credit card, then ask for a quote. Wingify offers discounts on product bundles and multi-year contracts, and preferential pricing for non-profits.
What drives the cost
- Traffic. Your monthly active users.
- Products. Web testing, personalization, feature experimentation, and recommendations and merchandising are priced separately.
- Plan tier. On Wingify's plans, multivariate tests and SRM checks start at Pro, and SSO and API access at Enterprise.
- Extras. Wingz Advanced AI, credit packs, longer data retention and managed services cost extra.
A worked example
Here's how to size a quote, with made-up inputs. A Shopify store with 80,000 monthly active users wants A/B tests with revenue tracking. If you use AB Tasty's Shopify app, it pulls orders natively, so you don't pay a developer to add a transaction tag. The quote then depends on those 80,000 MAUs, the plan tier and any add-ons. Ask for Growth and Pro side by side, what happens if traffic spikes in peak season, and whether the AI features in your demo need Wingz Advanced.
For published numbers to compare, Convert charges $299 a month billed annually for 100,000 tested users, and Outtest starts at $29 a month for three tests.
AB Tasty vs Outtest on price
| Outtest | AB Tasty | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract. |
| Price | From $29/month (3 tests a month). 20% off yearly. | AB Tasty doesn't publish prices, and abtasty.com/pricing now redirects to Wingify's pricing page. Wingify quotes custom prices based on monthly active users, products and implementation scope, and offers a 30-day free trial of its platform. |
| Free plan or trial | No free plan or trial | Free trial |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Yes |
| Server-side tests | Partly | Yes |
| Stats engine | Bayesian, on revenue per visitor | Bayesian for conversion metrics, Mann-Whitney U test for order values and revenue, with an optional frequentist mode |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify, Magento, PrestaShop, Salesforce Commerce Cloud |
Questions people ask
Is AB Tasty still available?+
Yes. AB Tasty merged with VWO's parent company in 2026, and the combined business now trades as Wingify. abtasty.com redirects to wingify.com, there's still an AB Tasty login, and Wingify said existing contracts and pricing stay the same.
How much does AB Tasty cost?+
There are no published prices. abtasty.com/pricing redirects to Wingify's pricing page, which quotes custom prices based on monthly active users, products and implementation scope.
Does AB Tasty track Shopify revenue?+
Yes. The AB Tasty Shopify app pulls transactions natively, so you don't need a transaction tag, and reports average basket and transaction rate. On other platforms you add a transaction tag or use your dataLayer.
What statistics does AB Tasty use?+
Bayesian for conversion metrics, with a chance to win and confidence intervals. Order value and revenue use a Mann-Whitney U test, which shows direction but no confidence interval. A frequentist mode is also available.
Does AB Tasty use AI?+
Yes. Evi Content edits variations from prompts in the visual editor, Evi Ideas suggests tests from a screenshot, and Evi Analysis helps read reports.
Sources
Checked on 28 September 2026 from AB Tasty's own pages. Prices and features change; check AB Tasty's site before you buy.
- wingify.com/pricing/
- wingify.com/free-trial/
- wingify.com/blog/vwo-and-ab-tasty-join-forces/
- wingify.com/news/vwo-and-ab-tasty-unite-as-wingify/
- prnewswire.com/in/news-releases/ab-tasty-and-vwo-unite-under-wingify-launching-a-unified-platform-new-brand-identity-and-a-website-302878783.html
- techcrunch.com/2026/01/20/everstone-combines-wingify-and-ab-tasty-for-100m-digital-experience-optimization-platform/
- docs.abtasty.com/account/tag-integration/implement-ab-tasty-tag/ab-tasty-integration-with-shopify/understanding-shopify-app-features.md
- docs.abtasty.com/account/how-to-implement-the-transaction-tag.md
- docs.abtasty.com/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/statistics-for-the-reporting
- docs.abtasty.com/web-experimentation-and-personalization/editors-and-widget/visual-editor/using-the-editor-copilot.md
- docs.abtasty.com/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/ideas-copilot.md
- docs.abtasty.com/server-side/readme.md
- docs.abtasty.com/sitemap.md
- convert.com/pricing/
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.