Outtest vs Convert
Convert is an established A/B testing tool with published prices, a visual editor, frequentist and Bayesian stats, and an MCP server that lets AI tools like Claude create draft tests. It starts at $299 a month billed annually for 100,000 tested users, and a person on your team runs the program.
Outtest is a new AI split tester for small teams without a CRO specialist or developer time. Its agents choose the test, build it, run it and call the winner, judging every test on revenue per visitor read from your payment tool. It costs $29 to $499 a month by number of tests, and each plan covers one site. Outtest has no track record yet, and it doesn't list full-stack SDKs or feature flags.
At a glance
| Outtest | Convert | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Growth costs $399 a month, or $299 a month billed annually ($3,588 a year), for 100,000 tested users a month. Pro is $599 a month, or $420 a month billed annually, and Enterprise is priced on request. There's a 15-day free trial with no credit card. |
| Free plan or trial | No free plan or trial | Free trial |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Yes |
| Server-side tests | Partly | Yes |
| Stats engine | Bayesian, on revenue per visitor | Both (frequentist t-tests and Bayesian on all plans, sequential testing on Pro and up) |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, Volusion, 3dcart |
Pick Convert if
- You're an agency or run several sites. Growth includes 5 active projects and 10 domains.
- You have a CRO specialist who wants full control over stats settings, targeting and code.
- You need full-stack tests and feature flags at a published price, on Pro.
- Privacy is a hard requirement and you want first-party cookies and EU servers.
Pick Outtest if
- You don't have the time or staff to plan, build and read tests.
- Your budget is closer to $29 to $99 a month than $299.
- You sell through Stripe, Paddle, Lemon Squeezy or another payment tool and want revenue per visitor without setting up revenue goals.
- You want to test pricing, trials, cancel flows and Meta ad copy as well as landing pages.
The verdict
Convert is a good fit for agencies and CRO teams that want a proven tool with public pricing and full control. Outtest suits a small team that wants AI to run revenue-judged tests on one site for less money. Convert has more than 15 years behind it; Outtest is new.
Questions people ask
How much does Convert cost?+
Growth is $399 a month, or $299 a month billed annually ($3,588 a year), for 100,000 tested users a month. Pro is $599 a month, or $420 a month billed annually. Enterprise is priced on request.
Does Convert have a free trial?+
Yes, 15 days with no credit card, including the features of the plan you choose. There's no free plan.
What is a tested user in Convert?+
A visitor who is bucketed into at least one test in a month. Each person counts once, even if they enter several tests, and visitors who never enter a test don't count toward your quota.
Does Convert support Bayesian statistics?+
Yes. Convert offers frequentist and Bayesian analysis on the same data on every plan, and sequential testing on Pro and Enterprise.
Does Convert work with Shopify?+
Yes. Its Shopify app installs the tracking script and follows events like add to cart and purchase through Shopify Pixels and order webhooks. You create the goals in Convert and map the events to them.
Sources
Checked on 28 September 2026 from Convert's own pages. Prices and features change; check Convert's site before you buy.
- convert.com/pricing/
- convert.com/
- convert.com/llm-info/
- convert.com/integrations/
- convert.com/mcp-server/
- convert.com/blog/a-b-testing/convert-experiences-next-generation/
- support.convert.com/hc/en-us/articles/10157554451085-statistical-methods-used
- support.convert.com/hc/en-us/articles/integrate-with-shopify-through-our-custom-convert-app
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.