Convert pricing
| Plan | Price | Notes |
|---|---|---|
| Growth | $399/month, or $299/month billed annually ($3,588/year) | 100,000 tested users a month, 5 active projects, 10 active domains. A/B and split URL tests, visual editor, heatmaps, SRM checks, email and chat support. Extra tested users cost $399 per 100,000. |
| Pro | $599/month, or $420/month billed annually ($5,040/year) | 100,000 tested users a month, 30 active projects. Adds multivariate and multi-page tests, full stack and feature flags, multi-armed bandit, sequential testing, SSO and phone support. Extra tested users cost $699 per 250,000. |
| Enterprise | On request (annual only) | 1 million+ tested users a month, unlimited projects, account manager, SLA and data segregation options. |
Offers a free trial. From Convert's pricing page.
Convert's published prices
Convert lists three plans. Growth costs $399 a month, or $299 a month when you pay $3,588 up front for the year. Pro costs $599 a month, or $420 a month when you pay $5,040 for the year. Enterprise is priced on request and sold annually. Prices exclude VAT and sales tax. Every plan starts with a 15-day free trial and no credit card.
What a tested user is
Growth and Pro include 100,000 tested users a month, or 1.2 million a year. A tested user is a visitor bucketed into at least one test. Convert counts each person once, even if they're in several tests, and visitors who never enter a test don't count.
Overages
When you pass your quota, Convert keeps your account open and warns you at 90% and 100%. Extra tested users cost $399 per 100,000 on Growth and $699 per 250,000 on Pro and Enterprise. You can switch overage charges off.
Other costs
- Extra custom domains (CNAME) cost $1,000 a year each.
- Phone support and SSO start at Pro.
- No plan includes development support, so complex tests need your own developer or an agency.
A worked example
With made-up inputs, say a store gets 120,000 visitors a month and tests on 80% of them. That's about 96,000 tested users a month, which fits Growth. Paid annually, it costs $3,588 for the year, or $299 a month. Paid monthly, it's $399 a month, or $4,788 over a year.
In November traffic doubles and about 190,000 visitors enter tests. That's roughly 90,000 over the quota, so one extra 100,000 pack at $399 for that month, unless you've switched overages off.
If the store later needs full-stack or multivariate tests, it moves to Pro at $5,040 a year paid up front.
Compared with Outtest
Outtest prices by tests a month instead of visitors: $29 for 3, $49 for 10, $99 for 30 and $499 for unlimited, with 20% off annual billing. For the store above, running up to 10 tests a month on Outtest's Growth plan would cost $49 a month.
Convert vs Outtest on price
| Outtest | Convert | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Growth costs $399 a month, or $299 a month billed annually ($3,588 a year), for 100,000 tested users a month. Pro is $599 a month, or $420 a month billed annually, and Enterprise is priced on request. There's a 15-day free trial with no credit card. |
| Free plan or trial | No free plan or trial | Free trial |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Yes |
| Server-side tests | Partly | Yes |
| Stats engine | Bayesian, on revenue per visitor | Both (frequentist t-tests and Bayesian on all plans, sequential testing on Pro and up) |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, Volusion, 3dcart |
Questions people ask
How much does Convert cost?+
Growth is $399 a month, or $299 a month billed annually ($3,588 a year), for 100,000 tested users a month. Pro is $599 a month, or $420 a month billed annually. Enterprise is priced on request.
Does Convert have a free trial?+
Yes, 15 days with no credit card, including the features of the plan you choose. There's no free plan.
What is a tested user in Convert?+
A visitor who is bucketed into at least one test in a month. Each person counts once, even if they enter several tests, and visitors who never enter a test don't count toward your quota.
Does Convert support Bayesian statistics?+
Yes. Convert offers frequentist and Bayesian analysis on the same data on every plan, and sequential testing on Pro and Enterprise.
Does Convert work with Shopify?+
Yes. Its Shopify app installs the tracking script and follows events like add to cart and purchase through Shopify Pixels and order webhooks. You create the goals in Convert and map the events to them.
Sources
Checked on 28 September 2026 from Convert's own pages. Prices and features change; check Convert's site before you buy.
- convert.com/pricing/
- convert.com/
- convert.com/llm-info/
- convert.com/integrations/
- convert.com/mcp-server/
- convert.com/blog/a-b-testing/convert-experiences-next-generation/
- support.convert.com/hc/en-us/articles/10157554451085-statistical-methods-used
- support.convert.com/hc/en-us/articles/integrate-with-shopify-through-our-custom-convert-app
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