Outtest vs Superwall
Superwall and Outtest test different surfaces. Superwall runs inside your iOS, Android or web app and tests the paywall itself: design, prices, trial offers and when it appears, with no app release. Outtest tests websites, pricing pages, trials, cancel flows, Meta ads and SEO, and doesn't test native app paywalls.
Both judge tests on money rather than clicks. Superwall reports proceeds per user from App Store and Google Play purchases. Outtest judges every website, pricing and ad test on revenue per visitor from your payment tool, such as Stripe or RevenueCat. An app business can reasonably use Superwall inside the app and Outtest on the website that sends people to it.
At a glance
| Outtest | Superwall | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Subscription app teams that want to test paywall designs, prices and offers inside the app, and pay only once paywalls earn real money. |
| Price | From $29/month (3 tests a month). 20% off yearly. | The subscription backend is free at any scale. The paywall product is free up to $10k a month of paywall-attributed revenue, then 1% of paywall-attributed revenue. |
| Free plan or trial | No free plan or trial | Free plan |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Yes |
| Visual editor | No | Yes |
| Server-side tests | Partly | Partly |
| Stats engine | Bayesian, on revenue per visitor | Not published (confidence intervals on conversion rate and proceeds per user) |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Apple App Store, Google Play, Stripe (web checkout), RevenueCat |
Pick Superwall if
- Your revenue comes from in-app subscriptions on iOS or Android.
- You want to test paywall designs, prices and trial offers without waiting for app review.
- You want a free subscription backend and to pay only on paywall revenue.
- You want a no-code paywall editor your designers and growth team can use without engineers.
Pick Outtest if
- Your revenue comes through a website, a web checkout or a pricing page.
- You want AI agents to find where the funnel loses money, build the test and call the winner.
- You want to test cancel flows, trial length, Meta ad copy or SEO pages as well.
- You want fixed ship rules (7 days, a 90% chance to beat the original, a 10% lift) that you can see and change.
The verdict
If the money is made on a native app paywall, Superwall is built for that job and Outtest isn't. If it's made on a website or web checkout, Outtest covers ground Superwall doesn't. Many app businesses sell through both, and can use one tool for each.
Questions people ask
How much does Superwall cost?+
The subscription backend is free at any scale. The paywall product is free up to $10k a month in paywall-attributed revenue, then 1% of paywall-attributed revenue. Superwall's own example: an app with $25k a month of paywall revenue pays $250 a month.
Do I need to ship an app update to run a Superwall test?+
Not after setup. Engineers register placements in the SDK once, and after that paywalls and experiments are configured remotely, with no SDK upgrade or store submission for each test.
Can I use Superwall with RevenueCat?+
Yes. Superwall has guides for using RevenueCat to handle purchases, and RevenueCat can send purchase events to Superwall. Superwall also works on its own without any other SDK.
Does Superwall test websites?+
It has a web SDK for web paywalls and can send iOS users to a Stripe checkout. It's built around the paywall, though, not your marketing site, pricing page or ads.
Superwall or Outtest?+
They cover different parts of the funnel. Superwall tests native and web paywalls inside your app. Outtest tests websites, pricing pages, trials, cancel flows, Meta ads and SEO, judged on revenue per visitor from your payment tool, and doesn't test native app paywalls.
Sources
Checked on 28 September 2026 from Superwall's own pages. Prices and features change; check Superwall's site before you buy.
- superwall.com/pricing
- superwall.com/
- superwall.com/features/ab-testing
- superwall.com/solutions/paywall-a-b-testing-experimentation
- superwall.com/docs/campaigns-understanding-experiment-results
- superwall.com/blog/how-to-ab-test-a-paywall
- superwall.com/features/ai-paywall-builder
- superwall.com/docs/dashboard/dashboard-creating-paywalls/paywall-editor-ai-chat
- superwall.com/features/superwall-agents
- superwall.com/blog/whats-new-july-2026
- superwall.com/blog/superwall-acquires-tangent-and-raises-7.5m
- superwall.com/blog/superwall-new-pricing-and-superwall-manifesto/
- superwall.com/docs/expo/guides/using-revenuecat
- revenuecat.com/docs/integrations/third-party-integrations/superwall
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.