Superwall pricing

How Superwall charges

Superwall splits its product in two. The subscription infrastructure (entitlements, receipt validation, webhooks, revenue analytics and SQL access) is free at any scale, with no revenue threshold and no per-event fees. The paywall product, which includes the editor and experiments, is free up to $10k a month in paywall-attributed revenue, then 1% of paywall-attributed revenue.

Paywall-attributed means revenue that converts through a paywall Superwall renders. Subscription revenue that comes in some other way isn't charged.

Superwall's own examples

• An app making $50k a month with no Superwall paywalls in use pays $0 for the whole platform.
• The same app with half its revenue converting through Superwall paywalls pays 1% of that $25k, which is $250 a month.

A worked example for a small team

Take a small subscription app that earns $8,000 a month through its paywall. That's under the $10k line, so Superwall costs $0, including experiments.

Now say a few good tests push paywall revenue to $20,000 a month. Going by Superwall's $25k example, which charges 1% on the full paywall-attributed amount, the bill is 1% of $20,000, or $200 a month. Over a year that's $2,400.

What drives the bill

• Paywall revenue, not test count. You can run as many experiments as you like. What you pay tracks the money paywalls bring in.
• How much runs through Superwall. Revenue from paywalls you build yourself isn't counted.
• Growth. Double your paywall revenue and the fee doubles too. That's fair when tests are working, but worth modeling if you expect fast growth.

Costs beyond the invoice

• Engineering setup. Someone has to add the SDK and register placements once. After that, most changes need no app release.
• Payment processing. Stripe fees on web checkout are separate from Superwall's fee.
• Other tools. If you also use RevenueCat for purchases or analytics, it bills separately under its own pricing.

Is there a free trial?

Superwall doesn't offer a trial. It doesn't need one for most small apps, since the free tier covers everything until paywall revenue passes $10k a month.