Pricing guide

Amplitude Experiment pricing

Every Amplitude plan includes experimentation. Free covers 2M events a month with 1 active feature experiment and 1 active web experiment. Plus starts at $0 and scales with event volume. Growth and Enterprise are custom, with 2 active experiments of each type and add-ons for more.

Plan	Price	Notes
Free	$0	2M events a month, no card, unlimited seats and feature flags, 1 active feature experiment and 1 active web experiment with the visual editor.
Plus	Starts at $0	First 2M events a month free, then priced by event volume up to 70M. Card required. Same 1 plus 1 active experiment limit. Amplitude's own chart shows the annual Plus plan at $900 for 3M events and $2,700 for 5M.
Growth	Custom	Event-based pricing. 2 active feature and 2 active web experiments, with add-ons for unlimited experiments, bandits, holdouts and mutual exclusion.
Enterprise	Custom	Same experiment limits and add-ons as Growth, plus dedicated support, RBAC, advanced security and custom data retention.

Has a free plan. From Amplitude Experiment's pricing page.

What drives the price

Amplitude prices the whole platform on analytics events, and experimentation comes with it. An event is any action you track, like a page view, click, signup or purchase. The other thing that drives cost for testing is how many experiments you want live at once, because each plan caps it.

The plans

Free, $0 with no card. 2M events a month, unlimited seats and feature flags, 1 active feature experiment and 1 active web experiment, with the visual editor.
Plus, starts at $0 with a card on file. The first 2M events a month are free, and the price scales with volume up to 70M events. The experiment limit stays at 1 of each type.
Growth and Enterprise, custom event-based pricing. 2 active feature and 2 active web experiments, with add-ons for unlimited experiments, bandits, holdouts and mutual exclusion. Add-ons are priced as a percentage of your platform plan, and the percentages aren't published.

There's no free trial, because the free plan has no time limit. Startups with under $10M in funding and fewer than 20 employees can get a year of Growth free.

Worked example

A SaaS with 20,000 monthly users. These inputs are made up to show the maths.

100 events per user a month is 2M events, which fits the Free plan. You can run one feature test and one web test at a time.
150 events per user is 3M events. The chart on Amplitude's pricing page puts the annual Plus plan at $900 a year for 3M events, which is $75 a month.
250 events per user is 5M events. The same chart puts that at $2,700 a year, or $225 a month.

In each case you're still capped at one active experiment of each type. Running three landing page and pricing tests at the same time means Growth, which sales quotes.

Costs that aren't on the price list

Tracking more interactions for experiment metrics adds events to your bill.
The Stripe source needs amplitude_id or user_id in Stripe metadata, which may mean changes to your billing code.
Growth and add-on prices need a sales conversation, so budget time for it.
Amplitude says it's building an integrated roadmap with Statsig, so check what changes at renewal.

Amplitude Experiment vs Outtest on price

	Outtest	Amplitude Experiment
Best for	Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist.	Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics.
Price	From $29/month (3 tests a month). 20% off yearly.	Every Amplitude plan includes experimentation. Free covers 2M events a month with 1 active feature experiment and 1 active web experiment. Plus starts at $0 and scales with event volume. Growth and Enterprise are custom, with 2 active experiments of each type and add-ons for more.
Free plan or trial	No free plan or trial	Free plan
AI builds the test versions	Yes	Yes
Judges tests on revenue from your payment tool	Yes	Partly
Visual editor	No	Yes
Server-side tests	Partly	Yes
Stats engine	Bayesian, on revenue per visitor	Both (sequential testing by default, with T-test, Bayesian and Thompson sampling options, plus CUPED)
Payment integrations	Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee	Stripe, Shopify, RevenueCat, Adapty, Apphud, Nami

Questions people ask

Is Amplitude Experiment free?+

Yes, with limits. The Free plan includes 2M events a month, unlimited feature flags, and 1 active feature experiment plus 1 active web experiment, with no card and no time limit.

How many experiments can I run on Amplitude?+

Free and Plus allow 1 active feature experiment and 1 active web experiment. Growth and Enterprise allow 2 of each, and an add-on lifts the limit.

What statistics does Amplitude Experiment use?+

Sequential testing is the default, with a 95% confidence level and Bonferroni correction. You can switch to a T-test, Bayesian analysis or Thompson sampling, and turn on CUPED.

Does Amplitude Experiment have a visual editor?+

Yes. Web Experimentation has a point-and-click editor for text, images and styles, plus full-page tests across matching URLs. The custom code editor needs Growth or Enterprise.

What happened between Amplitude and Statsig?+

On May 5, 2026 Amplitude announced a strategic partnership under which it took on Statsig's brand, customers and platform, and said it will keep developing Statsig while building a more integrated roadmap. Statsig's original team stayed at OpenAI, which had agreed to acquire Statsig in September 2025.

Outtest vs Amplitude Experiment Amplitude Experiment review Amplitude Experiment alternatives

Sources

Checked on 28 September 2026 from Amplitude Experiment's own pages. Prices and features change; check Amplitude Experiment's site before you buy.

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