VWO pricing
| Plan | Price | Notes |
|---|---|---|
| Growth (Web Experimentation) | On request | Visual and code editor, unlimited experiments, variations and metrics, basic targeting, multi-armed bandit and rollout campaigns, QA assistant, Wingz AI Core. |
| Pro (Web Experimentation) | On request | Adds advanced targeting and reporting, guardrail metrics, sample ratio mismatch detection, multivariate and cross-domain tests. |
| Enterprise (Web Experimentation) | On request | Adds self hosting, approval workflow, mutually exclusive groups, SSO, API access and 24x7 support. |
| Free trial | $0 for 30 days | No credit card. Web experimentation trial quota is 10,000 visitors. |
Offers a free trial. From VWO's pricing page.
How VWO is priced now
VWO's pricing page now lives at wingify.com/pricing. It lists Growth, Pro and Enterprise plans for web experimentation, personalization and other products, but no prices. Wingify's FAQ says pricing is custom and based on traffic, the products and plans you pick, and implementation scope. For most products the traffic measure is monthly active users (MAUs). Behavior analytics is counted in monthly tracked users, a sample of your MAUs.
Free trial, no free plan
You can try the platform free for 30 days without a credit card. The trial gives web experimentation a quota of 10,000 visitors. Wingify says it doesn't offer free plans, and a trial account that never subscribes is deleted after 45 days of inactivity, so export anything you want to keep.
What adds to the bill
- More products. Testing, behavior analytics, personalization and feature management are priced separately, with discounts for bundles.
- Plan tier. Multivariate tests, guardrails and SRM checks start at Pro. SSO and API access start at Enterprise.
- AI. Wingz Core comes with paid plans. Wingz Advanced and credit packs cost extra.
- Extras. Longer data retention and managed services are sold separately.
Wingify also offers discounts for multi-year contracts and preferential pricing for non-profits.
A worked example
Here's how to size a quote, with made-up inputs. A store gets 60,000 monthly active users and wants A/B tests plus heatmaps. Ask for Web Experimentation priced at 60,000 MAUs and Behavior Analytics priced on its tracked-user sample, and get Growth and Pro side by side. If you need multivariate tests or sample ratio mismatch checks, Growth won't cover them. Ask what happens when traffic grows past your MAU tier, and whether the AI features you saw in the demo need Wingz Advanced.
For a published point of comparison, Convert's cheapest plan is $299 a month billed annually for 100,000 tested users, and Outtest starts at $29 a month for three tests.
VWO vs Outtest on price
| Outtest | VWO | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Marketing and product teams with someone who owns testing, who want visual A/B tests, behavior analytics and personalization from one vendor on a sales-led contract. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Wingify, which now sells VWO, quotes custom prices based on monthly active users, the products and plans you choose, and implementation scope. There's a 30-day free trial with no credit card and no free plan. |
| Free plan or trial | No free plan or trial | Free trial |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Yes |
| Server-side tests | Partly | Yes |
| Stats engine | Bayesian, on revenue per visitor | Bayesian by default, with sequential testing and fixed-horizon options |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify, Magento, BigCommerce, PrestaShop, Miva, 3dcart, Volusion |
Questions people ask
How much does VWO cost?+
VWO, now sold by Wingify, doesn't publish prices. Quotes depend on monthly active users, the products and plans you choose, and implementation scope. There's a 30-day free trial with no credit card.
Does VWO have a free plan?+
No. Wingify says it doesn't offer free plans. It offers a 30-day trial, with a 10,000-visitor quota for web experimentation.
What happened to VWO?+
Wingify, the company behind VWO, merged with AB Tasty in 2026 and launched the combined business as Wingify in September 2026. vwo.com redirects to wingify.com, and Wingify said existing contracts and pricing stay the same.
Does VWO use Bayesian statistics?+
Yes. VWO's reporting dashboard is Bayesian by default, and Wingify also lists sequential testing and fixed-horizon tests as options.
Can VWO track Shopify revenue?+
You set up a revenue goal with a JavaScript snippet on the order confirmation page. Wingify's Shopify integration sends campaign and variation data to Shopify's event stream but doesn't track revenue goals by itself.
Sources
Checked on 28 September 2026 from VWO's own pages. Prices and features change; check VWO's site before you buy.
- wingify.com/pricing/
- wingify.com/free-trial/
- wingify.com/blog/what-do-you-get-with-vwo-free-trial/
- help.wingify.com/hc/en-us/articles/58822044483993-How-Much-Quota-Do-I-Get-When-I-Sign-up-for-Wingify-Trial-Account
- wingify.com/
- wingify.com/wingz-ai/
- wingify.com/experimentation/ab-testing/
- help.wingify.com/hc/en-us/articles/59063470441753-How-to-Implement-the-Revenue-Goals-in-Wingify
- help.wingify.com/hc/en-us/articles/58821994739353-Integrate-Wingify-with-Shopify
- help.wingify.com/hc/en-us/articles/58758624192409-Extensions-and-Plugins-in-Wingify
- wingify.com/blog/vwo-and-ab-tasty-join-forces/
- wingify.com/news/vwo-and-ab-tasty-unite-as-wingify/
- wingify.com/news/everstone-capital-acquires-majority-stake-in-wingify/
- prnewswire.com/in/news-releases/ab-tasty-and-vwo-unite-under-wingify-launching-a-unified-platform-new-brand-identity-and-a-website-302878783.html
- techcrunch.com/2026/01/20/everstone-combines-wingify-and-ab-tasty-for-100m-digital-experience-optimization-platform/
- convert.com/pricing/
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.