RevenueCat pricing

How RevenueCat charges

The Pro plan is free until you reach $2,500 in monthly tracked revenue (MTR). After that, the pricing page says you pay 1% of what you track. MTR is measured before the store's commission and taxes, so it's what the customer paid, not your payout. RevenueCat staff define it as all tracked revenue in a monthly billing period, including new subscriptions, renewals and one-time purchases.

Experiments, Paywalls, charts and integrations are all included. There's no separate charge for testing.

Enterprise is custom pricing for high-volume apps, with volume discounts, dedicated support and custom SLAs.

There's also a route for teams that keep their own purchase backend: use Paywalls, web-to-app funnels and A/B/n tests on their own, and pay 1% of the MTR those tools track.

A worked example for a small team

Take a subscription app that tracks $6,000 a month in gross purchases.

• Under $2,500 MTR it would pay $0.
• At $6,000 MTR, 1% of what it tracks is $60 a month, or $720 a year.
• If good price tests lift it to $20,000 MTR, the bill becomes $200 a month.

Because MTR is measured before the store cut, an app that nets $4,200 after a 30% commission still pays on the full $6,000.

What drives the bill

• Total tracked revenue, not test count. Running ten experiments costs the same as running none.
• Gross, not net. Store commission doesn't reduce MTR.
• Everything you track. Renewals and one-time purchases count along with new subscriptions.

Costs beyond the invoice

• Setup. Experiments needs Offerings and a dynamic paywall. If your app hard-codes products, someone has to change that first.
• Time. LTV-based results mature over weeks or months, so a price test ties up part of your traffic for a while.
• Other tools. If you also run Superwall or a website testing tool, each bills separately.

Free plan or trial?

There's no trial. The free tier does the same job: under $2,500 MTR you get every feature, Experiments included, at no cost.