Unbounce pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $29/month, or $22/month billed yearly | 5 pages, up to 500 visitors, 1 user, 1 root domain. No A/B testing. |
| Build | $99/month, or $74/month billed yearly | Unlimited pages, up to 20k visitors, 1 user, popups and sticky bars, AI copywriting. No A/B testing. |
| Experiment | $149/month, or $112/month billed yearly | Unlimited A/B tests and variants, up to 30k visitors, 3 users, 2 root domains, confidence intervals, dynamic text replacement. |
| Optimize | $249/month, or $187/month billed yearly | Adds AI traffic optimization (Smart Traffic), up to 50k visitors, 5 users, 3 root domains, audience insights. |
| Concierge | Custom | From 100,000 visitors, 15 users, 5 root domains, dedicated customer success manager. |
| Agency | Custom | From 50,000 visitors, 5+ users, 10+ root domains. |
Offers a free trial. From Unbounce's pricing page.
What you pay
Unbounce has four self-serve plans. Billed monthly, Starter is $29, Build is $99, Experiment is $149 and Optimize is $249. Yearly billing takes 25% off, which brings them to $22, $74, $112 and $187 a month. Concierge and Agency plans are quoted by sales.
The plan you need for testing
Starter and Build don't include A/B testing. Unlimited A/B tests start on Experiment, and Smart Traffic (AI traffic optimization) needs Optimize. So for split testing, the real starting price is $149 a month, or $1,344 a year on yearly billing.
What drives the price
- Visitors. The caps are 500 on Starter, 20,000 on Build, 30,000 on Experiment and 50,000 on Optimize. Unbounce counts each visitor once a month using a cookie.
- Users and domains. Experiment includes 3 users and 2 root domains. Optimize includes 5 users and 3 root domains.
- Overages. If you pass your limits, pages keep running and Unbounce charges a one-time fee based on the extra usage.
A worked example
A startup sends 18,000 paid visitors a month to two landing pages and wants to A/B test headlines.
- Build ($99 a month) covers the traffic but can't run tests.
- Experiment covers 30,000 visitors with unlimited tests. That's $149 a month, or $112 a month billed yearly ($1,344 a year).
- If traffic grows to 35,000 visitors, the startup either pays a one-time overage for the extra 5,000 or moves to Optimize at $249 a month ($187 billed yearly, $2,244 a year), which also adds Smart Traffic.
Costs that aren't on the plan card
- Professional services such as onboarding, page migrations and redesigns are sold separately.
- Hosting is included, but if you publish to your own WordPress site, hosting is on you.
- The 14-day trial is limited to one user, no custom domains and some traffic restrictions, so you can't run a full live campaign before paying.
How it compares with Outtest
Outtest's Starter plan is $29 a month for 3 tests and Growth is $49 for 10, with every feature on every plan. It prices by tests that go live rather than by visitors, but it doesn't build or host landing pages, so the two aren't direct swaps.
Unbounce vs Outtest on price
| Outtest | Unbounce | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Marketers and agencies running paid campaigns who want to build, host and A/B test landing pages without a developer. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Four self-serve plans, from $22/month billed yearly ($29 month to month) for Starter up to $187/month yearly ($249 monthly) for Optimize. A/B testing starts on Experiment at $112/month billed yearly or $149 monthly, and Smart Traffic needs Optimize. Concierge and Agency plans are priced on request. |
| Free plan or trial | No free plan or trial | Free trial |
| AI builds the test versions | Yes | Partly |
| Judges tests on revenue from your payment tool | Yes | No |
| Visual editor | No | Yes |
| Server-side tests | Partly | No |
| Stats engine | Bayesian, on revenue per visitor | Frequentist (chi-square) |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | None listed |
Questions people ask
How much does Unbounce cost?+
Unbounce costs $29, $99, $149 or $249 a month for its Starter, Build, Experiment and Optimize plans, or 25% less on yearly billing ($22, $74, $112 and $187 a month). Concierge and Agency plans are custom. Prices checked on unbounce.com on September 28, 2026.
Does every Unbounce plan include A/B testing?+
No. Starter and Build don't include A/B testing. Unlimited A/B testing starts on the Experiment plan at $149 a month ($112 billed yearly), and Smart Traffic needs the Optimize plan.
What is Unbounce Smart Traffic?+
Smart Traffic is Unbounce's AI traffic routing. Instead of picking one winner, it sends each visitor to the landing page variant most likely to convert visitors with similar attributes, such as device, location and browser. It's included on the Optimize plan.
Can Unbounce A/B test my existing website?+
No. Unbounce tests landing pages you build in Unbounce. You can publish those pages to your own domain or WordPress site, but pages built elsewhere, like your Shopify store or main site, aren't part of its tests.
Does Unbounce measure revenue in A/B tests?+
Not out of the box. A conversion in Unbounce is the goal you set on the page, such as a form submission or a button click, and its integrations list doesn't include payment tools like Stripe or Shopify. Outtest, by contrast, judges every test on revenue per visitor from the payment tool.
Is there an Unbounce free trial?+
Yes. Every plan has a 14-day trial with no credit card. The trial is limited to one user, no custom domains and some traffic restrictions.
Sources
Checked on 28 September 2026 from Unbounce's own pages. Prices and features change; check Unbounce's site before you buy.
- unbounce.com/pricing/
- unbounce.com/product/ab-testing-tool/
- unbounce.com/product/smart-traffic/
- unbounce.com/product/integrations/
- unbounce.com/about/
- unbounce.com/contact-us/
- unbounce.com/solutions/industry/ecommerce/
- documentation.unbounce.com/hc/en-us/articles/203661074-How-to-Interpret-Your-A-B-Test-Results
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.