Webflow Optimize pricing
| Plan | Price | Notes |
|---|---|---|
| Optimize, 25,000 page views | $299/month billed yearly, or $379 billed monthly | Up to 5 concurrent optimizations, A/B testing, personalization, AI Optimize, audience targeting and insights. |
| Optimize, 50,000 page views | $399/month billed yearly, or $499 billed monthly | |
| Optimize, 100,000 page views | $549/month billed yearly, or $699 billed monthly | |
| Optimize, 250,000 page views | $799/month billed yearly, or $999 billed monthly | |
| Optimize, 500,000 page views | $1,199/month billed yearly, or $1,499 billed monthly | |
| Optimize Enterprise | Custom | 1M+ page views a year, unlimited concurrent optimizations, Enhanced Match firmographic targeting, CRM and ABM integrations. |
| Required site plan | Basic $15/month billed yearly ($25 monthly), Premium $25/month billed yearly ($39 monthly) | Add-ons aren't available on the free Starter plan or on Ecommerce site plans. |
From Webflow Optimize's pricing page.
How Webflow Optimize is priced
Optimize is an add-on, so you pay for two things: a Webflow site plan and the Optimize tier that matches your monthly page views. Page views count every page load on the site, not only pages in a test. The add-on follows the billing cycle of your site plan, so a yearly site plan means yearly Optimize billing.
Optimize tiers
As listed on webflow.com/pricing on September 28, 2026:
| Page views per month | Billed yearly | Billed monthly |
|---|---|---|
| 25,000 | $299/month | $379/month |
| 50,000 | $399/month | $499/month |
| 100,000 | $549/month | $699/month |
| 250,000 | $799/month | $999/month |
| 500,000 | $1,199/month | $1,499/month |
Above that, Optimize Enterprise is priced by sales, with unlimited concurrent optimizations and firmographic targeting. Sites not built on Webflow also go through sales.
The site plan underneath
Add-ons need a paid site plan. Basic is $15 a month billed yearly or $25 monthly. Premium, which adds the CMS, is $25 a month billed yearly or $39 monthly. The free Starter plan and Ecommerce site plans can't take add-ons.
A worked example
A SaaS marketing site on Webflow gets 20,000 page views a month and uses the CMS for its blog.
- Premium site plan, billed yearly: $25 a month
- Optimize at 25,000 page views, billed yearly: $299 a month
- Total: $324 a month, or $3,888 a year
Month to month, the same setup costs $39 + $379 = $418 a month. If a launch pushes page views past 25,000 for two months in a row, Optimize moves up to the 50,000 tier automatically, at $399 a month yearly or $499 monthly.
Costs to watch
- Page views, not tested visitors, set the tier, so blog traffic counts too.
- Two consecutive months over the limit trigger an automatic upgrade.
- Self-serve tiers cap you at five concurrent optimizations.
- Judging tests on revenue needs custom JavaScript goals, which can mean developer time.
- We found no free trial for Optimize on the pricing page.
Compared with Outtest
Outtest costs $29 a month for 3 tests, up to $499 for unlimited, with no page-view tiers, and it installs on Webflow through an app. Outtest focuses on split tests judged on revenue, while Optimize also covers audience personalization.
Webflow Optimize vs Outtest on price
| Outtest | Webflow Optimize | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Marketing teams whose site runs on Webflow and who want to test and personalize pages in the same tool they design in. |
| Price | From $29/month (3 tests a month). 20% off yearly. | An add-on priced by monthly page views, from $299/month billed yearly ($379 month to month) for 25,000 page views up to $1,199/month ($1,499) for 500,000. It sits on top of a paid Webflow site plan from $15/month billed yearly. Enterprise and non-Webflow sites are priced by sales. |
| Free plan or trial | No free plan or trial | No free plan |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Yes |
| Server-side tests | Partly | Partly |
| Stats engine | Bayesian, on revenue per visitor | Not published |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | None listed |
Questions people ask
How much does Webflow Optimize cost?+
$299 a month billed yearly, or $379 month to month, for up to 25,000 page views a month. Tiers go up to $1,199 a month billed yearly ($1,499 monthly) for 500,000 page views. You also need a paid site plan, from $15 a month billed yearly.
Is Webflow Optimize included in Webflow site plans?+
No. It's an optional add-on for paid site plans such as Basic and Premium, and Webflow's help center says site add-ons aren't available on Starter or Ecommerce site plans. Enterprise customers get Optimize Enterprise through sales.
Can I use Webflow Optimize on a non-Webflow site?+
Yes. Webflow says non-Webflow sites can deploy Optimize with a JavaScript snippet placed high in the page head. Pricing for non-Webflow sites goes through its sales team.
What does AI Optimize do?+
AI Optimize serves each visitor the variation most likely to convert them, based on the optimization's target goal, and keeps learning as visitor behavior shifts. You create the variations and the AI decides who sees which one.
Can Webflow Optimize measure revenue?+
Not from a payment tool directly. Goals can be clicks, page views, form submissions through HubSpot or Marketo, or custom goals your site code fires with JavaScript, and a site goal such as total revenue can be tracked that way. Outtest instead reads revenue per visitor from the payment tool.
Sources
Checked on 28 September 2026 from Webflow Optimize's own pages. Prices and features change; check Webflow Optimize's site before you buy.
- webflow.com/pricing
- webflow.com/feature/optimize
- help.webflow.com/hc/en-us/articles/33609390628243-Intro-to-Webflow-Optimize
- help.webflow.com/hc/en-us/articles/34167265641107-Optimization-goals-overview
- help.webflow.com/hc/en-us/articles/34167147351315-Variation-statistical-significance-overview
- help.webflow.com/hc/en-us/articles/33961239129619-Manage-add-ons
- help.webflow.com/hc/en-us/articles/42067001590163-Surge-protection-for-overages
- university.webflow.com/resources/optimize-checklist-for-non-webflow-sites
- webflow.com/blog/webflow-acquires-intellimize
- webflow.com/company/about
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.