GrowthBook pricing
| Plan | Price | Notes |
|---|---|---|
| Starter (cloud) | $0 | Up to 3 users, 1 project, unlimited flags, experiments and traffic. 1M managed warehouse events, 1M CDN requests and 5GB bandwidth a month. |
| Pro (cloud) | $40 per seat/month | Up to 30 users, 3 projects. 2M managed warehouse events (then $30 per 1M), 2M CDN requests (then $10 per 1M), 20GB bandwidth (then $1 per GB). Adds the AI visual editor, bandits, safe rollouts, sequential testing and CUPED. |
| Enterprise (cloud) | Custom | Unlimited seats, custom environments, approval workflows, SSO and SCIM, 99.99% uptime SLA, dedicated support. |
| Open source (self-hosted) | $0 | Unlimited users, flags and experiments. Bring your own warehouse. Community support. |
| Enterprise (self-hosted) | Custom | Adds advanced access control, SSO and SCIM, approval workflows, bandits and safe rollouts. |
Has a free plan. From GrowthBook's pricing page.
How GrowthBook charges
GrowthBook charges per seat, not per visitor. A seat is one person with a login. Flags, experiments and traffic are unlimited on every cloud plan. Usage fees apply to three things: CDN requests (SDKs fetching your feature config), bandwidth, and events in GrowthBook's managed warehouse if you use it instead of your own.
The plans
- Starter, $0. Up to 3 users, 1 project, 1M managed warehouse events, 1M CDN requests and 5GB bandwidth a month.
- Pro, $40 per seat a month. Up to 30 users and 3 projects. 2M managed warehouse events (then $30 per 1M), 2M CDN requests (then $10 per 1M) and 20GB bandwidth (then $1 per GB). Adds the AI visual editor, sequential testing, CUPED and bandits.
- Enterprise, custom. Unlimited seats, SSO and SCIM, approval workflows and a 99.99% uptime SLA.
- Open source, self-hosted, $0. Unlimited users, bring your own warehouse, community support. Self-hosted Enterprise is custom.
The pricing page doesn't mention a free trial of Pro, so Starter is the way to try it.
Worked example
A SaaS with 20,000 monthly users and 3 people who need logins. These inputs are made up to show the maths.
- Starter allows 3 users, so the seat cost is $0. Assume each user views 25 pages a month and each page view makes one CDN request. That's 500,000 requests, inside the 1M allowance.
- Pro with 3 seats is 3 x $40 = $120 a month. A fourth teammate makes it $160.
- If you use the managed warehouse and each user sends 150 events, that's 3M events. Pro includes 2M, so the extra 1M costs $30, for $150 in total with 3 seats.
Visitors barely move the bill. Headcount does. A 15-person team on Pro pays $600 a month before usage.
Costs that aren't on the price list
- Self-hosting is free to license, but you pay for servers and the time to run upgrades, backups and uptime.
- Warehouse-native analysis runs SQL in your own warehouse, so check what those queries cost on your warehouse plan.
- Someone has to write and maintain Fact Tables and metric definitions. That's usually the biggest cost for small teams.
GrowthBook vs Outtest on price
| Outtest | GrowthBook | |
|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Data and engineering teams that want experiment results computed from their own data warehouse, or want to self-host for free. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Free cloud Starter plan for up to 3 users, and a free self-hosted open-source version. Pro is $40 per seat a month for up to 30 users. Enterprise, cloud or self-hosted, is custom. |
| Free plan or trial | No free plan or trial | Free plan |
| AI builds the test versions | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly |
| Visual editor | No | Yes |
| Server-side tests | Partly | Yes |
| Stats engine | Bayesian, on revenue per visitor | Both (Bayesian by default, frequentist with optional sequential testing, CUPED on either) |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify |
Questions people ask
Is GrowthBook free?+
Yes, in two ways. The open-source version is free to self-host with unlimited users, and the cloud Starter plan is free for up to 3 users. Pro is $40 per seat a month, and Enterprise is custom.
Can I self-host GrowthBook?+
Yes. The repository ships a Docker Compose setup, so you can clone it and run docker compose up. Most of the code is MIT licensed, and some enterprise features sit under a separate commercial license.
Does GrowthBook use Bayesian or frequentist statistics?+
Both. Bayesian is the default, and you can switch to frequentist per organization or project. Sequential testing is available for frequentist analysis, and CUPED works with either engine.
Does GrowthBook need a data warehouse?+
It's built to query your own warehouse, such as BigQuery, Snowflake, Redshift, Databricks or Postgres. If you don't have one, cloud plans include a managed warehouse with 1M events a month on Starter and 2M on Pro.
Can GrowthBook measure revenue from Stripe?+
Not directly. There's no native Stripe connector, so revenue has to reach your warehouse or the managed warehouse first, and then you define a SQL metric such as a SUM of order totals. Outtest reads revenue straight from Stripe and other payment tools and judges every test on revenue per visitor.
Sources
Checked on 28 September 2026 from GrowthBook's own pages. Prices and features change; check GrowthBook's site before you buy.
- growthbook.io/pricing
- growthbook.io/
- growthbook.io/about
- github.com/growthbook/growthbook
- docs.growthbook.io/statistics/overview
- docs.growthbook.io/lib
- docs.growthbook.io/warehouses
- docs.growthbook.io/app/metrics
- docs.growthbook.io/integrations
- docs.growthbook.io/integrations/shopify
- growthbook.io/platform/visual-editor
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