The best GrowthBook alternatives
Teams look at GrowthBook alternatives when the seat bill climbs, when they don't have a warehouse or anyone to write SQL metrics, or when self-hosting turns into a chore. Pro is $40 per seat, so a 15-person team pays $600 a month before any usage, and Pro stops at 30 users.
Others want a different kind of tool. GrowthBook gives you the parts, and your team still decides what to test, builds it and reads the results. If you want AI agents to run that loop on your landing and pricing pages and judge each test on revenue from Stripe or Shopify, you're shopping for something else.
1. Outtest
From $29/monthAI agents that find what's losing you money, build and run split tests on your site, pricing and ads, and judge every test on revenue.
Best for: Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist.
This is our product, so weigh our view of it accordingly.
2. LaunchDarkly
Free plan, paid plans varyLaunchDarkly is a feature management platform for engineering teams, with experimentation, observability and AI config tools built on its feature flags.
Best for: Engineering organizations that release through feature flags and want experiments on the same flags, from a free plan up to enterprise governance.
3. Statsig
From $150/monthStatsig is a feature flag and experimentation platform with built-in product analytics and session replay, owned by Amplitude since May 2026.
Best for: Engineering-led product teams that want feature flags, experiments and analytics in one tool, with a warehouse-native option on Enterprise.
4. AB Tasty
On requestAB Tasty is a Paris-born experimentation and personalization platform for websites and apps, now part of Wingify after its 2026 merger with VWO.
Best for: Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract.
5. Amplitude Experiment
Free plan, paid plans varyAmplitude Experiment is Amplitude's A/B testing product, split into Feature Experimentation for code-based tests and Web Experimentation with a visual editor, both built on Amplitude analytics.
Best for: Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics.
6. Coframe
On requestCoframe is an AI platform that writes new versions of your website's copy, layout and images, tests them, and keeps shifting traffic toward the versions that convert best.
Best for: Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo.
7. Convert
From $299/monthConvert Experiences is a privacy-focused A/B testing platform with published prices, a visual editor, frequentist and Bayesian stats, and full-stack testing on its Pro plan.
Best for: Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting.
How they compare
| Outtest | LaunchDarkly | Statsig | AB Tasty | |
|---|---|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Engineering organizations that release through feature flags and want experiments on the same flags, from a free plan up to enterprise governance. | Engineering-led product teams that want feature flags, experiments and analytics in one tool, with a warehouse-native option on Enterprise. | Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Free Developer plan with 100K experimentation MAU a month. Foundation is pay as you go at $10 per service connection and $8.33 per 1,000 client-side MAU a month, billed yearly, after a 14-day trial. Enterprise and the Guardian add-on are custom. | Free Developer plan up to 2M metered events a month. Pro is $150 a month with 5M events included, then $0.05 per 1,000 events. Enterprise, which includes warehouse native, is custom. | AB Tasty doesn't publish prices, and abtasty.com/pricing now redirects to Wingify's pricing page. Wingify quotes custom prices based on monthly active users, products and implementation scope, and offers a 30-day free trial of its platform. |
| Free plan or trial | No free plan or trial | Free plan | Free plan | Free trial |
| AI builds the test versions | Yes | Partly | Partly | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly | Partly | Partly |
| Visual editor | No | No | Yes | Yes |
| Server-side tests | Partly | Yes | Yes | Yes |
| Stats engine | Bayesian, on revenue per visitor | Both (Bayesian and frequentist, with sequential testing and CUPED) | Both (frequentist with sequential testing by default, Bayesian mode optional) | Bayesian for conversion metrics, Mann-Whitney U test for order values and revenue, with an optional frequentist mode |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | None listed | RevenueCat | Shopify, Magento, PrestaShop, Salesforce Commerce Cloud |
Questions people ask
What is the best alternative to GrowthBook?+
For small teams that want tests found, built and judged on revenue for them, Outtest (from $29 a month). LaunchDarkly suits engineering organizations that release through feature flags and want experiments on the same flags, from a free plan up to enterprise governance. Statsig suits engineering-led product teams that want feature flags, experiments and analytics in one tool, with a warehouse-native option on Enterprise. AB Tasty suits retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract.
Is there a cheaper alternative to GrowthBook?+
Outtest starts at $29 a month with every feature included. LaunchDarkly and Statsig and Amplitude Experiment have a free plan, but you build the test versions and revenue tracking yourself.
Is GrowthBook free?+
Yes, in two ways. The open-source version is free to self-host with unlimited users, and the cloud Starter plan is free for up to 3 users. Pro is $40 per seat a month, and Enterprise is custom.
Can I self-host GrowthBook?+
Yes. The repository ships a Docker Compose setup, so you can clone it and run docker compose up. Most of the code is MIT licensed, and some enterprise features sit under a separate commercial license.
Sources
Checked on 28 September 2026 from GrowthBook's own pages. Prices and features change; check GrowthBook's site before you buy.
- growthbook.io/pricing
- growthbook.io/
- growthbook.io/about
- github.com/growthbook/growthbook
- docs.growthbook.io/statistics/overview
- docs.growthbook.io/lib
- docs.growthbook.io/warehouses
- docs.growthbook.io/app/metrics
- docs.growthbook.io/integrations
- docs.growthbook.io/integrations/shopify
- growthbook.io/platform/visual-editor
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.