The best LaunchDarkly alternatives
Teams look for LaunchDarkly alternatives when MAU-based pricing starts to climb with traffic, when every experiment has to wait for an engineer, or when a feature set sized for large companies is more than a small team needs. On Foundation, client-side MAU costs $8.33 per 1,000 a month billed yearly, so growth shows up on the bill.
Some teams want a lighter flag tool with experiments included. Others don't need flags for their tests at all. If the goal is to lift revenue from a landing page, pricing page or cancel flow, a tool that builds the variants and reads revenue from your payment tool can fit better than a release platform.
1. Outtest
From $29/monthAI agents that find what's losing you money, build and run split tests on your site, pricing and ads, and judge every test on revenue.
Best for: Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist.
This is our product, so weigh our view of it accordingly.
2. GrowthBook
From $40/monthGrowthBook is an open-source, warehouse-native platform for feature flags, A/B tests and product analytics that you can use in the cloud or host yourself.
Best for: Data and engineering teams that want experiment results computed from their own data warehouse, or want to self-host for free.
3. Statsig
From $150/monthStatsig is a feature flag and experimentation platform with built-in product analytics and session replay, owned by Amplitude since May 2026.
Best for: Engineering-led product teams that want feature flags, experiments and analytics in one tool, with a warehouse-native option on Enterprise.
4. AB Tasty
On requestAB Tasty is a Paris-born experimentation and personalization platform for websites and apps, now part of Wingify after its 2026 merger with VWO.
Best for: Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract.
5. Amplitude Experiment
Free plan, paid plans varyAmplitude Experiment is Amplitude's A/B testing product, split into Feature Experimentation for code-based tests and Web Experimentation with a visual editor, both built on Amplitude analytics.
Best for: Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics.
6. Coframe
On requestCoframe is an AI platform that writes new versions of your website's copy, layout and images, tests them, and keeps shifting traffic toward the versions that convert best.
Best for: Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo.
7. Convert
From $299/monthConvert Experiences is a privacy-focused A/B testing platform with published prices, a visual editor, frequentist and Bayesian stats, and full-stack testing on its Pro plan.
Best for: Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting.
How they compare
| Outtest | GrowthBook | Statsig | AB Tasty | |
|---|---|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Data and engineering teams that want experiment results computed from their own data warehouse, or want to self-host for free. | Engineering-led product teams that want feature flags, experiments and analytics in one tool, with a warehouse-native option on Enterprise. | Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Free cloud Starter plan for up to 3 users, and a free self-hosted open-source version. Pro is $40 per seat a month for up to 30 users. Enterprise, cloud or self-hosted, is custom. | Free Developer plan up to 2M metered events a month. Pro is $150 a month with 5M events included, then $0.05 per 1,000 events. Enterprise, which includes warehouse native, is custom. | AB Tasty doesn't publish prices, and abtasty.com/pricing now redirects to Wingify's pricing page. Wingify quotes custom prices based on monthly active users, products and implementation scope, and offers a 30-day free trial of its platform. |
| Free plan or trial | No free plan or trial | Free plan | Free plan | Free trial |
| AI builds the test versions | Yes | Yes | Partly | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly | Partly | Partly |
| Visual editor | No | Yes | Yes | Yes |
| Server-side tests | Partly | Yes | Yes | Yes |
| Stats engine | Bayesian, on revenue per visitor | Both (Bayesian by default, frequentist with optional sequential testing, CUPED on either) | Both (frequentist with sequential testing by default, Bayesian mode optional) | Bayesian for conversion metrics, Mann-Whitney U test for order values and revenue, with an optional frequentist mode |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify | RevenueCat | Shopify, Magento, PrestaShop, Salesforce Commerce Cloud |
Questions people ask
What is the best alternative to LaunchDarkly?+
For small teams that want tests found, built and judged on revenue for them, Outtest (from $29 a month). GrowthBook suits data and engineering teams that want experiment results computed from their own data warehouse, or want to self-host for free. Statsig suits engineering-led product teams that want feature flags, experiments and analytics in one tool, with a warehouse-native option on Enterprise. AB Tasty suits retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract.
Is there a cheaper alternative to LaunchDarkly?+
Outtest starts at $29 a month with every feature included. GrowthBook and Statsig and Amplitude Experiment have a free plan, but you build the test versions and revenue tracking yourself.
Is LaunchDarkly Experimentation included or an add-on?+
It's included. The pricing page lists A/B tests and experiments on the free Developer plan with 100K experimentation MAU a month, and experimentation features on Foundation and Enterprise too. Experiment approvals are Enterprise only.
How much does LaunchDarkly cost?+
Developer is free. Foundation is pay as you go at $10 per service connection a month after the first 5 and $8.33 per 1,000 client-side MAU a month billed yearly, with a 14-day trial. Enterprise and the Guardian add-on are custom priced.
Sources
Checked on 28 September 2026 from LaunchDarkly's own pages. Prices and features change; check LaunchDarkly's site before you buy.
- launchdarkly.com/pricing/
- launchdarkly.com/docs/home/account/calculating-billing
- launchdarkly.com/docs/home/experimentation
- launchdarkly.com/docs/home/experimentation/create
- launchdarkly.com/docs/home/experimentation/types
- launchdarkly.com/docs/integrations/experimentation
- launchdarkly.com/docs/guides/metrics/example-metrics
- launchdarkly.com/blog/have-you-outgrown-your-wysiwyg-experimentation-tool/
- launchdarkly.com/about-us/
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.